Gran Beef Meat Co., was founded in 2016 by Bruno Junqueira de Andrade. Both the “Junqueira” and “Andrade” families are well established in Brazilian agriculture and cattle farming and have had a major impact on the Brazilian livestock scene. Bruno belongs to the fourth generation of ranchers to have grown up on the ranch. He has a degree in Zootechnics and an MBA, in addition to degrees in several Agribusiness courses. The Nelore cattle breed were imported into Brazil in the 1970’s and Bruno’s grandfather, Francisco W. Theodoro de Andrade, was one of the first in the country to raise this breed in its polled variant. He subsequently became a major player in the production of bulls of only the highest and most superior quality. Continuing the family tradition, Joaquim T. de Andrade, Bruno’s father, continued raising and improving the cattle breed, which today only boasts the best quality herds – the result of more than 30 years of superior quality selection. These polled Nelore cows are now cross-bred with Angus and Wagyu breeds, which has resulted in amazingly soft quality meat. Bruno took over the reins of the family business in 2014, maintaining the traditional practices, yet incorporating modern thinking and methods. And so, the Gran Beef – Sustainable Meat project – was born.