Gran Beef Meat Co. is a premium brand of meat recognized by high quality standards and dedicated special care for animal welfare, which ultimately caused the company to be awarded the Rainforest Alliance Seal (RAS). This award is an internationally accredited certification, which advocates biodiversity conservation and sustainable livelihoods.

All this dedicated special care directly reflects the taste of the meat, which is free from hormones and antibiotics. Our animals are raised in pastures and receive grain supplements in the last 120 days.

Our Ranch

SINCE ORIGIN
3000 acres located in the municipality of Prata in the state of Minas Gerais, being part of the biome Brazilian Cerrado and proudly boasts two prestigious awards, the Rainforest Alliance and the Methane Free Beef Seals.

Gran Beef

Premium Quality

Successful history

our history

Gran Beef Meat Co., was founded in 2016 by Bruno Junqueira de Andrade. Both the “Junqueira” and “Andrade” families are well established in Brazilian agriculture and cattle farming and have had a major impact on the Brazilian livestock scene. Bruno belongs to the fourth generation of ranchers to have grown up on the ranch. He has a degree in Zootechnics and an MBA, in addition to degrees in several Agribusiness courses. The Nelore cattle breed were imported into Brazil in the 1970’s and Bruno’s grandfather, Francisco W. Theodoro de Andrade, was one of the first in the country to raise this breed in its polled variant. He subsequently became a major player in the production of bulls of only the highest and most superior quality. Continuing the family tradition, Joaquim T. de Andrade, Bruno’s father, continued raising and improving the cattle breed, which today only boasts the best quality herds – the result of more than 30 years of superior quality selection. These polled Nelore cows are now cross-bred with Angus and Wagyu breeds, which has resulted in amazingly soft quality meat. Bruno took over the reins of the family business in 2014, maintaining the traditional practices, yet incorporating modern thinking and methods. And so, the Gran Beef – Sustainable Meat project – was born.

International Approach

Gran Beef now arrives at the Swiss Market, with a product that is not only of the highest quality but that is also produced in a sustainable and eco-friendly way. Gran Beef has a strong commitment to the future of its upcoming generations and the wellbeing of its consumers and it is for this reason that the ranch always has its doors open to visitors.

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